Hector MCP
One MCP for an ad agency: ads, sales, stock and listings across Amazon, Flipkart, Blinkit, Zepto, Instamart, Nykaa, Shopify, Meta, Google, Amazon DSP and DV360.
Demo data: fictional agency Kinetic Bharat Media, 5 brands incl. L’Oréal Paris as an illustrative example (all numbers invented), 90 days ending 25 Sep 2026. INR ex-GST, IST dates.
Connect
Chat UI (easiest)
Log in at hector.equationx.ai with the demo login you were sent.
Log in at hector.equationx.ai with the demo login you were sent.
Claude.ai: Settings → Connectors → Add custom connector. URL:
https://hector-mcp.equationx.ai/mcp?key=YOUR_KEY
Claude Desktop / Claude Code
claude mcp add --transport http hector https://hector-mcp.equationx.ai/mcp --header "Authorization: Bearer YOUR_KEY"
Add &toolsets=all to the URL to load every tool up front instead of on demand.
Try asking
Agency view
- What needs my attention this morning?
- How did L’Oréal Paris do last week, by channel?
- Spend and ROAS by brand and platform last week vs the week before
- Which platform gives Desi Crunch the best TACoS?
Amazon seller
- Kaveri's weekly ASIN report
- Why did pressure cooker sales drop?
- Which ASINs will run out of FBA stock first?
Quick commerce
- Where are we paying for ads on Zepto but out of stock?
- UrbanBrew fill rate by platform and what it's costing us
- Desi Crunch market share on Blinkit by city
D2C + DSP
- GlowVeda MER: Shopify sales vs Meta + Google + DV360 spend
- Is UrbanBrew's Amazon DSP trial bringing new customers?
- Why is GlowVeda's Meta retargeting dropping?
Tools
| Always on | list_accounts get_performance morning_check get_brand_context save_note find_capability run_capability |
|---|---|
| inventory_supply | QC darkstore OSA, FBA / Flipkart / Shopify stock, purchase orders + fill rate |
| marketplace_listing | Sessions, conversion, Buy Box, BSR, rating, returns by ASIN / FSN |
| digital_shelf | Keyword share of voice + search volume, QC category market share |
| campaign_actions | Pause, resume, budget changes (preview then confirm, logged) |
| sql_explorer | Read-only SQL, limited to your brands by Postgres row-level security |
| reference | How each platform connects, ids, attribution; metric definitions |
Each login only sees its own brands. Agency admins see all five; a brand's client login sees only that brand, read-only.